Below shows the development of the postcards to be sent out to schools and other educational establishments, to get them to be involved and know about Creative Heroes. Developments began with the front of the postcard, using similar imagery to the leaflets and posters, however it seemed to repetitive to have the same imagery and photographs across all three printed materials. It also didn't fit the format of the postcard, therefore other experimentations were made.
Below shows developments with using purely typography, using them same phrases and typeface that is used across the posters already. Also experiments using the masks to add texture and providing further imagery to engage the audience. Although the postcard needed more broader imagery or type, as the text out of context doesn't really communicate the idea or what creative heroes is.
Experimentations with just the Creative Heroes logotype, works well as it shows the logo and states what the initiative is, and draws in the audience, who can then read into the campaign more on on the other side of the postcard. The different colours used throughout the previous design style used on the posters, could then be used to create a range of postcards, making them more fun and engaging.
Below shows experimentations and development with the opposite side of the card, which introduces the initiative with the 5 superpowers. Different layouts and hierarchies of information have been experimented with to try and achieve the best layout to communicate the information to the audience in a clear and simple way.
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