Extended Practice - End of Module Evaluation

Extended Practice Module Evaluation

OUGD603

Holly O’Connor

Briefs

1.    Shake ‘n’ Vac

2.    Photographer Branding

3.    JB Springs

4.    Child line

5.    Nanny Business Cards

6.    Research Brief

7.    Summer Ball Poster

8.    End of Year Show Branding

9.    Artisan Drinks

Through this module I have been able to select and work on a range of briefs which interest me and allowed me to explore my interests within graphic design as well as outside of it. Around half of the briefs focused on design for children and educational design, whilst others focused on branding and advertising.

The most successful briefs were the Research Brief, which focused on bringing creativity into the classroom and encouraging children to use the 5 Superpowers of creativity, this is something I can really see actually existing in a classroom and school context with kids enjoying and engaging with it. I would love to push this brief even further in the future and maybe even introduce it to my own classroom.

Another successful brief was the Artisan Drinks Campaign, I feel as though we really got the personality and concept correct and it represented the companies values perfectly. The posters are bold, vibrant and the addition of the book just expands the project even further to create a head turning campaign.

Briefs which weren’t as successful were the Child line brief, I feel as though I could have pushed their project further and created more detailed illustrations as this may be more of what they were looking for. However, I was happy with how the designs turned out, they had a strong concept behind them and also fitted with their current aesthetic.

Another brief which wasn’t as successful was the End of Year Show Branding, I feel as though the management and marketing team were looking for a much bolder and daring campaign, I feel as though our designs kept it too safe.

The collaboration and client projects mostly ran quite smoothly, the hardest was probable Brief 1 for Shake ‘n’ vac, as Creative Advertisers have very different ways of working and at times it was hard to see eye to eye. The clients I worked with were very cooperative and were ultimately very pleased with the designs I produced for them.

Overall I feel as though the range and variety of work I have produced allowed me to fully explore my interests in and outside of graphic design as well as allowing me to research and create work which will benefit my future career ambitions.