Buddy Scheme Logo: Typeface

•  Circular Std
• Rounded edges.
• Friendly, familiar typeface.
• Fits with the organic lines of the illustration.
• Thickness of the stroke works well and contrasts well against the illustration.
• Works well for the brief, engaging and encouraging people to use the scheme.
• Typeface may been seen as too young/immature.
• Patronising.

•  Proxima Nova Alt Bold
• More serious tone.
• Still fits with the loose lines of the illustrations.
• Not too geometric.
• Still approachable and friendly typeface.
• Fits better along the lines.
• Easy to read.

• Motor Oil
• Too harsh with the pointy and geometric shapes and edges.
• Contrasts too much with the illustrations.
• Harder to read from a distance.
• The type doesn't read or flow well.

• Futura Bold
• Futura Medium
• Bold type is too much and is too heavy a contrast.
• Bold works well/better when the text and type is smaller.
• Medium Futura is successful and works much better than bold Futura.
• The apex of the 'A' is quite harsh as it looks too sharp and geometric, similar to motor oil.
• The 

• Helvetica
• Too simple.
• Looks too serious.
• Isn't very friendly or approachable.
• Overused typeface.

• Keep Calm
• Works well.
• Right balance between geometric and organic lines.
• Contrasts well with the lines of the illustration. 

Summary

• The most successful typefaces from analysis and feedback are Proxima Nova Alt Bold and Keep Calm. 

Buddy Scheme Logo: Colour

The colours chosen have come from the colours of the uni, has the busy scheme is ran by the university, and therefore students will also now it's an actual scheme and it's safe. Due to the nature of all the fly postering around university, those colours below are represented and imply the colour of the university building, logo and website. 

From feedback the most successful colour is blue, as it has connotations with relaxation and reliability. These are important aspects of the scheme itself, and therefore it makes the design successful if these ideals are also shown through the use of colour within the design. 

The pink was liked during feedback, however there are connotations with the colour being feminine. What works well with that colour is that it's bright and will stand out against the other posters and logos throughout the university. 

The black would work well in print, as if things were printed in black and white it wouldn't matter. However, black wouldn't stand out against the other collateral on the walls around university, and it would be overlooked and missed out. Whereas the blue could become associated with the buddy scheme and therefore people and students will connect this colour to the scheme when they see it. 

Buddy Scheme Logo: Developments

Designs and Feedback

After receiving feedback from the previous designs, it was decided to draw the illustrations by hand, rather than creating them on illustrator. As the designs on illustrator looked too structured and formal which doesn't represent the ideals of the buddy scheme.

By creating the illustrations by hand, means that the logo seems more approachable and personable and informal which is what the buddy scheme is about and therefore will then show these important aspects through the design and encourage more people to use. Especially if the logo is more in their tone of voice and is therefore more engaging.

Above shows the best of the illustrations, from feedback it was taken that these were the most successful and best illustrations to go ahead and experiment in the form of the logo. 

Below shows colour experimentations, experimenting with the colours which are associated with the uni, the blue and pink. Then black as this would work well most digitally and in print, the green and purple were chosen as research stated that these are most approachable and relaxing colours, which is what the buddy scheme helps students to feel. 

Below shows initial experiments with different type layouts, first of all trying the type within the illustration, therefore this means that the logo works as a whole and everything is cohesive and joined together. However the angled type didn't seem to work and the type looked quite squished inside of the cup. 

The most successful designs and layouts were the all black illustration with the type inside both of the cups, as the type is small enough to fit in. Anther successful layout is the other opposite all black one which uses enough white space whilst also keeping a cohesive design.

Below shows further experiments using all of the same colour, which seemed to work best, rather than using a two colour scheme. The type layouts work well as it gives enough space for the illustration to breathe and frames it, therefore it makes the illustration the centre focus of the logo. 

The purple would be hard to see from a distance and also the green looks too much like a sustainability logo for the university rather than the buddy scheme. Therefore these two colours were discarded, and the other colours and layouts were continued to be developed. 

Below shows the most successful designs selected from feedback, however the colours still needed to be experimented with. The top left design seems to be the most successful, as it incorporates the type into the illustration making it a cohesive design. Whilst also allowing the added tagline room to breathe and creates enough white space. It also means that the logo could be used on it's own without the tagline. Although one issue is that there seems to be too much white space within the other cup illustration. The top left design also is successful, as it makes the logo look cohesive together, whilst also remaining balanced.

Summary

• Develop the two most successful designs further.
• Using black, blue and pink.
• Using the same colour throughout one logo, monochrome. 

Buddy Scheme Logo: Peer Review Study Task

Design

After sharing the brief and the initial ideas and designs for the Buddy Scheme Brief. Also the research and analysis of the brief was shared. Above show the designs and ideas after the peer review, my partner decided to continue with the coffee cup idea, as this worked well, but try it in a more handmade, hand drawn style, which makes it more approachable and organic, rather than drawn out on illustrator. My partner also decided to remove some of the text, as it was too much on the original designs. 

Feedback

The coffee cup one is the most successful, as it represents the university cafe and the meet up well. Also the linking of the letters works well, as it summarises the scheme and also represents friendship in a really simple form. After analysing their own work my partner discovered that the coffee mugs looked quite similar to the 'Dunkin' Donuts' logo. Also the letters of the B and S can have other connotations which aren't appropriate to the design or the scheme. 

Conclusion

Continue developing the coffee cup idea, but rather than producing the design entirely on illustrator, try to draw it out then scan it in, meaning the design is more organic and doesn't look so structured. 

Responsive: Timetable Update

Independent

• Whitecote (Complete)
• Penguin (Complete)
• Branding (Need to print and photograph final outcomes)
• Buddy Logo (Complete)

Collaborative

• Grown Up Chocolate Company - (Print Final Outcomes and complete competition boards)

Design Boards

• Buddy Logo
• Branding
• Grown Up Chocolate Company

Buddy Scheme Logo: Feedback

Feedback

- Tilt the coffee cup so you can see the lid more.
- Try the type outside of the cup.
- Try shortening the amount of type on the cup.
- Blue works well.
- Hand draw the coffee cups. 
- Pink
- Each word on a new line.

Micro Genre: Initial Sketches

Experimentation with the use of the Andrika symbols to come up with a hidden message of meanings such as emancipation and slavery, showing the two different sides, which both critiques and celebrates at the same time. Which relate to the times of slavery and the hidden meanings of songs used as a part of the underground railroad. Another idea was to use the lyrics of work songs, which were used to translate hidden messages to pass onto other slaves. Also another initial idea of placing all the words which are still used today in popular culture onto the tote bag, which actually came from the slaves who brought the words over from Africa. The most successful ideas were then chosen to be developed and experimented with in the process of batik.