In a recent crit, I relayed my initial ideas and thought process of my project to everyone, whilst having my work displayed up on the wall, I explained a series of ideas I had thought of and then explained the reasonings for my development of the ones I thought were most successful. My first idea was to create a type using the scanner , where I made letterforms then scanned them in, moving them around to create distorted shapes. Which led me to the sketches of lengthening the ascenders and descenders of letterforms, portraying growth through learning and developing, as I had based my research and design of my typeface on the relevance of how and why children play. Another idea was rounding the letterforms creating a safer more childlike look therefore the letters didn't seem as agressive or sharp. A third idea was using times new roman as the base typeface to manipulate and rounding the edges and manipulating the ascenders again. Finally I have tried to block in the letters making them look like shapes and symbols from feedback of the previous concept crit.
Initial sketches of exploring lengthening the ascenders and descenders, however I realised that this couldn't apply to all letterforms, so begin to round the letters instead.
Experimenting using times new roan as the typeface to manipulate, I realised that the transition of the strokes made the type complicated to read and wouldn't be suitable for children. Also the weight of the font seemed to thin and the context of the typeface didn't fit my chosen adjective.
After receiving feedback from the crit, the preferred idea to go ahead and develop was the lengthening of the ascenders and descender but also beginning to round the letters to make the typeface more friendly and approachable. Feedback also included to think about bringing colour into the design, after making it suitable for black and white text, which would play on the adjective even more. Finally to experiment with the typeface in playful settings and think and research more into how children play and try and break rules within the typeface.
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