Colour Choices

After I had created the basic, fundamental version of my typeface in black and white, I realised that to further communicate the personality of playfulness and to make the typeface more appropriate for children, it needed to have a colour version, which was filled in. For research and inspiration I headed to pinterest, where I selected a few images then created colour swatches from the and implemented each one within my typeface to see which one worked best. 

First of all I tried the above colour choices, which were highly unsaturated, almost pastel colours. I kept the stroke around the letterforms to make the typeface stand out more, as the values of the colours were quite low. This colour scheme doesn't seem to reflect the adjective very well, as the colours aren't vibrant enough and they're aren't enough of them. Also when including the black, you use the stroke around the outside, therefore it makes these letters stand out on their own too much.

The second colour choice, the colours were a lot more vibrant, pigmented and much higher in saturation ,which communicated playfulness a lot easier. It also contains the basic primary colours which are generally associated with children, however similar to the other colour choices, the black is too harsh and sticks out too much. Therefore I decided that these colours were not entirely appropriate either. 

This colour scheme, similar to the first one I thought was too unsaturated to be appropriate for a target audience of young children. There below, I have chosen colours from both the second and third colour schemes to create a highly saturated almost rainbow of colours. I feel this colour scheme works best as these colours are highly associated with young children and the range of colours represent the adjective playful well.