Univers was designed by Adrian Frutiger in 1954 and released by Deberny and Peignot in 1957. It is included in the family of Swiss typefaces alongside Folio and Neue Haas Grotesk, therefore it is deemed to be both contemporary and modern, which fits within my typeface rationale to be playful, youthful and energetic. The main reason behind the development of the typeface was to create a consistent typeface, which would mean that no matter what variant the font was typed in, the document or piece of text would look consistent. Therefore I chose this typeface as a challenge to manipulate each letterform to be different and changed individually according to their characteristics. I want to create the playful personality by removing the boring consistency within the letters. It has also been used within serious, scientific contexts, such as the periodic table, the challenge will be to place this within a more youthful context. After further research, it was discovered that Univers is used within tests and exams in the UK, which fits with the theme of how children learn and grow.
After experimenting with many of the different variations, the one that was appropriate to use as the basis for manipulation of my typeface was just plain Bold. The 'Light' variations wouldn't have been able to create a big enough impact and the oblique variations looked to elegant and mature. As all the letters will still in proportion, and it meant that I could increase the weight even further, to create a statement typeface. Also after researching into other logotypes and type within the context of youth such as TV Programmes and Magazines, all type is for display purposes, therefore my typeface needs to attract as much attention as possible, the bolder the better.
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