Development 1

Above I have experimented with different brush strokes trying to achieve a hand drawn, softer more approachable look. Rather than a sharp, clean cut type letterform. I realised that I preferred the type when the edges were rounded, therefore I rounded them using the pen tool, creating softer edges, to look more 'safe' and suitable for children.
 Also using the pen tool, I have dragged out the ascenders and descenders because this makes each letter individually manipulated, as I was trying to make each letter subtly unique. The ongoing flow of the line also adds a sense of kinetic energy and movement which is also a key element in children's play.
I also unbalanced the 'B' to add a sense of risk taking and curiosity, which is the fundamental aspect of why it is important for children to play, therefore it communicates the chosen adjective perfectly. The 'D' has been flipped to again break rules within the typeface, and get the reader to think harder.

Above is the typeface after the ascenders and descenders have been dragged out, the pen tool has been used to round the letters and the stroke width has been increased slightly to give it a heavier weight to look bolder and more daring. I like how each letter looks different, as this was what I was aiming for after reading 'Typographic Accessibility' a blog post by Fontsmith, which stated that for a typeface to be readable each individual letterform needs to be slightly unique.

After speaking to Simon and a few other people, many said that the final outcome looked quite aggressive and grungy, it didn't seem to communicate playful. One idea was to reduce the length of the ascenders and descenders, as they made too much of a statement and were communicating personalities of scary, forward and intrusive, which was the complete opposite of what I wanted my typeface to convey. That is why I have shortened the ascenders and descender sin the above typeface, it makes the letters seem more approachable and friendly, which was the initial aim of the project.