OUGD505: Final Prints

OUGD505: Final Social Media Promotion

OUGD505: Response to Test Print Feedback

After test printing the designs, the colours needed to be changed as the light and dark blue were too close in shades to each other. Therefore below shows the new colours which are now going to be used across digital and printed media, as they are vibrant and highly saturated on both. Also the layout was altered as the pages weren't in the right place or order. The screen time needed to be the first page that parents would see, as that is the main aim of the app. Also the download page needed to be situated on the back page, as this is the last hing to see and will stick in their minds and therefore encourage them to download it. 

Another aspect which was changed after prototyping the designs was the colours and size of the stickers. The stickers were too large, therefore were made smaller and as a result more could fit onto a page, making it more sustainable and easier to produce. The colours were changed again on the stickers, to the more vibrant ones which were applied to the whole brand both on paper and on screen. Similarly the colours of the checklist were changed, and also the spacing and layout f the icons and tick boxes to make it easier for kids to use. 

OUGD505: Test Prints

Below shows test prototypes of the printed material, there were some issues and changes which needed to be made with each. Firstly with the stickers, the colours were an issue as the blue shades printed out differently on paper than they looked on screen. The light blue and dark blue looked too similar, and therefore the light blue shade needed to be made lighter and the darker blue darker to create more contrast and make sure that the colours are the same and as bright on screen. Another issue was the size of the stickers, they were too large and didn't use the space on the paper very sustainably. 

Also feedback came back that the best designs were the stickers with the images of the logo, of the question mark. 

Next Steps

• Make the sizes of the stickers smaller and fill more on a page.
• Adjust the colours. 

Similarly with the checklist, the colours need to be altered, to make the blue a lighter shade, and more vibrant. Also feedback said that there was too much white space on the end of the page and that the icons and check boxes needed to be more spread out to make it easier for children to understand and use. 

Next Steps:

• Change the colours.
• Adjust the layout.

When printing the concertina leaflet, similar to the other designs one of the issues laid within the colours and how differently they came out printed as to on screen. Mainly the dark and light blue colours. Also another issue was the layout was different to how it was intended to be. 

OUGD505: Colour Changes

• Light blue colours and dark blue colour changes.
• Changed printed stickers to experiment with the two new colours. 
• Changed on social media as well.
• Therefore the colours are as vibrant and the same on paper as they are on screen. 

OUGD505: Printed Material Development - Stickers

Stickers were chosen to be included in the promotional pack, as it is a fun, tactile way of promoting the brand and will also get children on board. The three colours were used that are used in the kids section of the app and also are applied to the social media adverts, creating a stronger identity. 

Figure 1 shows experimentations with the main logo, symbol, identity and character of the question mark. Experimenting with different colour combinations, using pure colours and then introducing white. This design works well as it promotes the logo of the app, using purely imagery with no type which shows a strong brand. 

Figure 2 shows experimented with the icons used within the app which have ben used across the rest of the collateral. Also an introduction of text, as it was made a point that maybe text is needed to know what the brand is and what the app is called. However children may not be interested in a sticker with type on, it would be more appropriate to use imagery. 

Figure 3 shows further experiments using the icons but with white, however this doesn’t fit in with the identity of the app. The other designs use type as well as leaving room for personalisation, however children may not actually write on them and may prefer an image with strong colours without any text.

Figure 4 shows the final range of stickers, different colours and combinations were chosen to show the fun, engaging personality of the app and that not every sticker is the same. Maybe some for of collection could happen. 

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OUGD505: Printed Material Development: Information Leaflet

Another aspect of the printed material is an information leaflet for parents. This will be distributed through schools and give parents information about the app, another method of distribution and promotion as some parents my not be on social media or have access to it. 

Figure 1 shows the initial design and layout, using similar layouts from the instagram adverts, sharing the most important and appropriate information making it succinct and accessible. Using the same icons and type again makes everything cohesive and amplifies the brand. Using the same colours used within the app also creates a stronger brand. The colours used on the leaflet design are also the colours used within the parent section of the app, making it known who it is for, staying away from the use of orange which insinuates that it’s for children. The layout of the type makes it easy to follow and read, the front cover uses the same icons again tying everything together. There is also further information on downloading the app, giving places to do so. 

Figure 2 shows changes to the front cover, as the previous design made it look to busy. Some icons have been taken away, leaving lots of white space and leaving the design to the information inside. However it still incorporates a logo to make it known what the leaflet is for and what the app itself is. 

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Typesetting

Looking at the typesetting and layout of text, Figure 3 shows how the heading has been right aligned again leaving more white space and allowing room for adjustments when cutting and producing the leaflet. The body text has been placed into one column and left aligned, however the texts aren’t aligned and also the body text looks daunting to read it one big paragraph. Therefore Figure 4 attempts to break up the text placing it into two columns which makes it easier and more approachable to read. Figure 5 attempts to place the text into the white box to relieve the colour of the heavy blue, however this makes the layout look busy and not easy on the eye. Figure 6 shows the final layout of text aligning the body text with the title text and having the body text placed into two columns. 

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Colour

Colour was important when designing the printed material, not only for making it as vibrant both digitally and printed. Therefore the colours needed to be as close to CMYK as possible. The colours also needed to relate to the colours of the app and the target audience, meaning no orange was to be added only the colours appropriate for parents.  Figure 7 and 8, 9 and 12 show experimentations with using a white background using hints of colour on the type and icons instead. However it wasn’t eye catching enough and made the text quite difficult to read, also when the black was introduced for use for the type, it didn’t work as black hadn’t been used anywhere else. 

Figure 13 shows the final design, after colour tests had been carried out to make sure the colours looked right both digitally and when printed. 

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Figure 13