The designs shown in different contexts
and mock-ups show that they work well not only as a cohesive promotional
campaign but also that if the designs were printed and used in real life they
would still continue to be successful on paper as well as on screen.
The most successful element of the
designs which is the main focus is the typeface, inspired by mosaics, it really
captures the history and personality of the university across both buildings
which also means that it works well in terms of both the Degree End of Year
show at Blenheim Walk and the Foundation End of Year Show at the Vernon Street
site.
The shapes and illustrations of people
are successful at introducing a human element and representing the students
themselves which was specifically mentioned in the brief, showcasing the range
of different talents that will be on show, whilst also keeping a celebratory
feel to the design. It also shows the university in a more professional light,
bringing together the creativity of students, but also the business and
professional aspect of the university and its new build and courses.
Improvements or developments which could
be made, are further experimentations with colours as the existing colours may
be seen as too subdued or unsaturated and may not mean the posters stand out or
turn heads when placed on outdoor or printed adverts. The colours need to be
more vibrant and bolder, with a more abstract approach to make the designs and
university itself stand out against other advertisements and competing
university shows or other events.
The campaign designed as a creative team,
ultimately wasn’t selected, therefore it would have been interesting to see the
designs being printed and used in real life. As well as this as a further
development to the project and if the designs were selected, social media would
have been another area to focus the designs around, incorporating the typeface
into gifs and using the same colour scheme across the different platforms.
In
conclusion the design is successful in terms of creating a cohesive promotional
campaign, with a focus on the university’s history and the students showcasing
their work. However, the marketing and senior management team were on the
lookout for a bolder, more out there, abstract campaign which would attract
attention and turn heads.
