- Adulting idea was the favourite and worked well.
- Don't use 'freshness', it has been overused and overdone.
- The floor is dirty but it smells nice.
- Satisfaction of cleaning.
- Use of Donald Trump had been overdone.
- Pizza idea, dirty on the outside by tastes nice, also links to masking the smell of food.
- Insight/strategy and proposition is strong, all the ideas relate to each other.
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