Initial ideas focused on the insights proposed by the creative advertising student, we all came up with ideas separately and then together, but out main role was designing and coming u with ideas for this rather than the campaign itself.
Below shows a list of initial ideas and approaches to the campaign, all things that are twinned with cleaning, relatable, such as flowers, fresh smells, nature, however this was realised that this had all been done before and too many times.
The creative advertising student proposed the initial proposition of 'Keeping up Appearances', therefore below shows developments of initial ideas around this key idea. Looking at how younger people can keep up their appearance of their house and themselves, both on social media and in real life.
Some of the most successful ideas, were focusing on big life experiences, such as buying a house for the first time, dates, marriage, first pets and so on. Another idea was making instagram and social media 'reality' a real reality, fore yourself and not just for other people.
A further exploration of ideas looked at turning the tables and teaching your mum how to clean and keep tidy. Also looking at ideas such as not having to hide the house because of the carpets anymore, you can invite friends and family over.
Our most successful ideas were show in a crit, our two big ideas were 'They do it', looking at the idea of how you always want what some one else has and for once this could be you. Looking at people who have their life together. Another approach was looking at adulting, using copy or looking at the more tongue in cheek version of adulting.
Another big ideas was 'The ultimate cover up', looking at how no one needs to know what happened.
Feedback came back that the strongest ideas were adulting and playing on the lives of millennials.
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