Looking at existing adverts for similar cleaning products, below looks at a set of adverts for flash. Uses pastel colours, making it look fresh and clean, strong use of photography, with limited use of text. The concept behind the ideas is also simple but very effective.
The next three adverts are existing adverts for Glade already, they all have a strong focus on flowers, nature, beauty and freshness. We agreed as a group that this had been overdone and we wanted to think of something more outside of the box.
Glade - Springtime - 2010
Glade - Museum of Feelings
The following three adverts use limited colours, mainly white and neutral colours, focusing on stains and the product itself. Again very strong use of photography, focusing on objects and also people.
Tide - Super Bowl Commercial Ad - 2018
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