The creative advertising student, after seeing how the photographs were working alongside text in the initial design ideas, decided to create a moodboard of the kind of aesthetic and design that they were looking for and they thought would best communicate the idea and insights.
The introduction of illustrations incorporated with the photography, to communicate that fun, engaging idea of playing games as children. It also gives it a more contemporary feel, which means it will also connect and communicate to the chosen target audience more. Also looking at the colours used, pastel colours, and monochrome illustrations.
This was taken on board in the design process and we began to experiment with illustrations.
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