Brief 1 - Shake 'N' Vac - Brief

Brief 1 - Shake 'n' Vac

Brief

To change perceptions and revive the fortunes of an established brand. A brand that might have lost its way and lost its audience.

Background/ Considerations

This is a collaborative brief. In industry nothing is made by just one person. Whatever agency you are in, you will be working with other creatives. As art directors, copywriters and graphic designers you need to work together in a service of great creative work.

Shake ‘n’ Vac

-       They’re going to see it eventually.

-       It’s still a thing.

Mandatory Requirements

-       All media must be thoroughly thought out, designed and written.

-       An opportunity to work with people who will either bring your ideas to life or give you an idea to make beautiful.

-       Think of the audience you are going to target and this will give you an idea of how to approach the brief. How can you bring an older brand which has lost its way to a fresh, contemporary audience?

Deliverables

-       Produce a campaign which consist of three elements of your choice.

-       These elements could range from an Adshel, print advert in a magazine to social media advertisements.