Studio Brief 03 Research

This is branding from The Beautiful Meme for this year's annual D&AD awards. The meaning and concept behind these designs and animations; they have been designed from archived material from the awards from previous years. It has been intentionally subtle, therefore only few will recognise the historic and celebratory references to the awards. The colours have been made much brighter and colourful than previous years, as to add a hint of celebration, of previous winners, and creating new from old. The animations are able to be used across a breadth of media including onsite, online and marketing and signage material. Ideas which can be taken to influence our own designs; are the use of archive material, maybe use images and artwork from previous exhibitions from previous exhibitions, but also the idea of using a repeating object and theme such as the animations and pencils across our design. The animations also bring the design awards up to the 21st century. 

This branding by OK-RM, which was initially designed for a large scale exhibition of contemporary art from Latin America, which was shown in the South London Gallery, Guggenheim and UBS. The repeating patterns, shapes and grid format are a continuing theme throughout the branding. The bright colours contrast against the usual industrial backgrounds where the exhibitions are held, and in the public spaces that the exhibition is advertised. The shapes and colours have also been inspired by the artwork held within the exhibition, therefore represents and shows a glimpse of the exhibition out and about in outside spaces. There is a strong use of both colour and typography, which therefore makes it appropriate for many different mediums and applications.

Designer and artist Morag Myerscough and Luke Morgan installed a new design for the Pavilion of Birmingham Library, which was completed by Dutch studio Mecanoo. It is aimed at challenging people's perceptions of what libraries can offer. The pavilion is meant to be interchangeable, interactive and versatile, therefore it is slightly different everyday. The brightly coloured words originate from workshops the designers held with youth art groups. Myerscough stated "We wanted to greet visitors with a smile and a celebration of the word, it encourages conversation and fun." The design has been entirely handcrafted which gives an idea to completely make the exhibition in Leeds Library by hand and using traditional print methods and not use digital design, therefore fitting in with the theme of the posters. The Pavilion was erected on site in just two weeks, and was designed to make best use of a space directly opposite the Library's main entrance. It snugly fits between concrete pillars, working within tight spatial restrictions imposed by the Library's fire protection system.