Initial ideas consisted of typographic experimentation; using quotes from the story of ‘Moby Dick’, then collaging these words in a way that conveyed the themes of the play, such as water, exploring origami of whales and boats. Then placing these over photographs of the canal found in Leeds Dock, which actually curated the background for the final design , a marble, water, coloured effect. It was said that the quotes were too obvious and overused, however the background was favoured, as it gave an insight into the venue of the play, whilst also embodying the contemporary approach of the theatre group.
A second experiment was to mark out a stage area, and venue within an area of Leeds, specifically Leeds Dock, where the play was held. The stage, seating and backstage was marked out with chalk, then photographed. This idea was preferred, as it represented what Slung Low stood for, in an imaginative, conceptual way. However when placed into photoshop it became apparent that the photo would not screen print well, as there was too much detail and the idea behind the piece would be lost. Therefore a design decision was taken to discard this idea. Another idea was to photograph buildings and various objects around the City of Leeds, in the areas where Slung Low have performed. The photographs would then try and recreate the number 10, to represent both how Slung Low use the city to perform in and around, and also to celebrate their 10 year anniversary of residency in the Leeds, Holbeck area. The final and most appropriate idea, was to create shapes and symbols, taken from the themes in Moby Dick, and creating these out of rope; representing the ropes photographed and found around the boats in Leeds Dock. These were then placed on the background of the water photographed from the Leeds Dock canal. The poster then represented the play itself, where the play was performed and also represents how Slung Low were able to use Leeds Dock and the spaces around Leeds to perform.
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