Brief 3 - JB Springs - Final Designs

The white characters on the darker blue background was the most successful, as it fits alongside JB Springs existing branding, whilst also helping the designs to stand out. However the vector illustrations are versatile and can be used in any variations off colours, whichever is appropriate for the context they are being used in across the different variations of media that Springtelligence uses.

Brief 3 - JB Springs - Animations

Brief 9 - Artisan Drinks - Competition

Competitors:

Double Dutch

There is design is very classic and minimal, using very neutral colour schemes, with some pops of vibrant colour to contrast. Using a mixture of both sans serif and serif typefaces. The adverts use mainly photography and imagery of the drinks and bottles. 

'We are committed to supplying our customers with the most refined and highest quality ingredients, which is why we experimented extensively with the method of taste pairing. The idea is based upon the fact that ingredients combine well when they share key flavour components.

We had to find a delicate equilibrium between spirits and the flavour combinations in our carefully crafted drinks. The result is a series of delicious substantiated drinks/spirit enhancers. Each bottle is entirely made without any artificial flavouring, colouring or preservatives.'

Their design used again neutral colour schemes, has an old fashioned feel, using serif typefaces. With monochrome illustrations to add ornamentation and decoration. 

Fentimans have been making natural botanical drinks for over 100 years.

Our artisanal drinks are brewed for 7 days using the time-honoured botanical brewing process.

The result is a superior drink that tastes simply delicious.

• Dark backgrounds.
• Monochrome
• Limited use of colour.
• Imagery of the drinks and bottles.
• Photography in context. 
• Mixture of sans serif and serif. 

Schweppes





1783, J Schweppes, carbonating water. 


Longer lasting carbonation. 


Special fizziness. 


Matchless experience. 


15 different soft drink varieties 


Meticulously selected ingredients, grown in spain’s medditerranean coast. 


Many immitators but no equals.

• Neutral pastel colours, with occasional vibrant colours. 
• Imagery of fruit and ingredients.
• Sans serif and serif typefaces. 

A delicious and refreshing range of tonic mixers made with organic blue agave, natural ingredients and spring water sourced in the English Lake District.

• Darker background colours.
• Sans serif and serif typefaces.
• Neutral colours, blue, yellow, green and gold.
• Photography 

Fever Tree 

If ¾ of your drink is the mixer, why not mix with the best


Fever Tree started when the co founders had spotted that there was a growth in the premium spirits sector and people were paying more money to eat and drink premium brands but there was no change in the mixer industry and the people that were paying more to enjoy these premium spirits still had to use a poor quality mixer.


Flavour and quality are the most important factors for this brand.


Over the years they have developed a wide variety of flavours including, different types of ginger for ginger ales and ginger beer, a recipe for cola for dark spirits like whiskey and rum and lemonades using simple soda water.


World’s best bartenders have voted them the ‘No.1 Best Selling’ and ‘No.1 Top Trending’ Tonic Water brand globally for the fifth year running.

Brief 9 - Artisan Drinks - Second Meeting

Below shows further idea development, brainstorming from different aspects of the artisan brand, such as 'Why blend in when you can stand out?'. Looking at what Artisan stands for and their main focuses within in the brief and within their company. 

Brief 4 - Child line - Feedback

• Avoid using the colour black, as it is quite harsh and could be triggering, maybe use darker tones such as greys/purple instead. Just using different ways and more lightening ways to show darker thoughts and emotions. 
• Try and show/represent difficult topics in a more positive, uplifting way, making it easier for children to deal with and relate to. 
• The use of brighter colours works well for the specific theme it relates to.
• The use of textures and patterns also works well. 
• Do more research into the brief itself, and research into how difficult subjects can be touched upon in a positive way. 

Brief 2 - Photography Branding - Feedback

• There are enough ideas and different approaches there already, don't need to keep creating and asking for more ideas.
• The ideas that are there already need to now be developed further, asking which one the client would like to explore and develop. 
• Bright colours alongside natural colour palettes work well. 
• This brief alongside others shows my playful approach to different briefs and how this can be part of my statement of intent and my practice in general. 

Brief 3 - JB Springs - Feedback

• Wire form idea works well, has come from valid research and you can see what it is and how the idea has been formed. 
• Simplicity actually works well, they don't need to be too complex or detailed.
• Letterforms can be seen within the characters, maybe play on this, could go into word or letterforms then come back together as characters. 
• Characters would work well if they were animated, only needs to be simple animation, moving from side to side, more engaging for children.
• Bringing the characters to life, adding voices and movement.