- Simplifying the parents section of adverts.
- Looks more serious and shows the software in an educational light.
- Losing the imagery, just having a plain background so the main focus is on the text.
- Using similar layouts to the Instragram adverts and the same colours and icons therefore it's cohesive throughout.
- Broadly, the Code states that marketing communications addressed to or targeting children must not exploit their credulity, loyalty, vulnerability or lack of experience. While it is acceptable for ads to present products in a favourable light that may appeal to children, they should not go so far as to suggest that a child might be unpopular as a result of, or lacking in courage or loyalty for, not owning or buying the featured product.
- Similarly, advertisers have been caught out for presenting games and toys in ways that confuse younger children between the reality of the product’s abilities and imaginative play. Advertisers should remember that children aren’t always able to distinguish between real-life situations and fantasy and must avoid causing confusion. In addition, ads targeted at or addressed to children mustn’t encourage them to make a nuisance of themselves or encourage a direct exhortation to purchase.
- Finally, advertisers should ensure that there is nothing within an ad that is addressed to, targeted at or features a child that could result in a child’s physical, mental or moral harm. Ads must be prepared responsibly and will fall foul of the Code if they encourage children to enter strange places or talk to strangers. Equally, advertisers should steer away from depicting children in dangerous situations unless the purpose of the ad is to promote child safety.
- Initial kids social media design.
- Using less text and more focus on imagery.
- Advertising elements of the app which will be of interest to them.
- Not vibrant or eye catching enough.
- The use of icons, outline and colours work well.
- Similar to the design of the software.
- Works well as a whole brand, fits in as part of the software.
- White is too bland, people may scroll past the advert.
- The above image shows research into how to best advertise to each of the audiences.
- When advertising to parents, it's important to play on the emotion of guilt, making them think that the app is what the child needs and it will benefit both of their lives.
- Another important aspect to remember is that when targeting parents, you're opening the doors for their kids too.
- Creating an advert which shows that the product promises to bring happiness into a child's life.
- An important thing to think about is ethics when advertising to children, which will be discussed in another blog post.
- Important to focus on what each target audience would look for most in the app and which parts of the app would engage them the most and displaying these and focusing on these in the adverts.
- When looking into how best to advertise to schools and engage them into promoting the solution, important things to focus on are to target person in the school, emails are successful, when displayed in a simple and engaging way. Making sure it focuses on the point that it will benefit them, their students and the parents.
- Exploring different medias, methods in which the solution could be promoted.
- Ideas for paper based promotion, looking at games, stickers, photos, something for kids to engage with.
- Looking at emails, social media adverts, instagram and shopping websites, where both children and parents would be active and therefore it will engage with them.
- Youtube adverts are important.
- Using technology and media where kids and parents are active, offering an alternative, more beneficial way of using their time.
