Grown Up Chocolate Company Identity: 50 Ideas Study Task

Initial Ideas

• Ingredients
• Natural colours
• Nature
• Righteous
• Green 
• Handmade
• Use handmade techniques such as print: Screen printing, Mono printing
• Use Illustration
• Include sky, grass aspects of the outdoors.
• Different types of trees nuts, where they grow.
• Packaging has a tree with see through leaves showing glimpses of the bars.
• Woodland creatures
• Woodland creatures, the bars themselves fill in their fur/body using see through plastic. (Similar to the pasta packaging).
• Woodland creatures using gym equipment.
• Best of both world's healthy and indulgent.
• Play on the idea of contrast of two different things 
• Look at history of cocoa beans
• Health benefits of chocolate
• Play on their idea of kid's not allowed, kid's dressed up in gym clothes.
• Kid's drawings of woodland creatures.
• Pure
• Eco friendly, use natural paper/packaging
• Use eco friendly methods of creating the artwork, use recyclable materials,
• Look into eco friendly printing processes.
• Purple/gold/silver, luxurious/indulgent colours.
• Illustrated gym equipment/clothes 
• The packaging looks like a gym bag, then the plastic is see through showing the bar so it looks like the bar is in the bag.
• Guilt free
• Eat the bar instead of going to the gym
• Health benefits of ingredients, nuts etc.
• Use positive colours.
• Look at graze boxes for inspiration.
• Images of fruit and vegetables in place/ to contrast against chocolate.
• Vegetables/fruit/nuts illustrated in gold/silver showing nutritious value and indulgence. 
• Play on the nostalgia aspect
• Illustrate old playground/outdoor games that used to played by children e.g hopscotch, skipping ropes. 
• Names for brand, Original, Raw, Hearty, Virtuous, essence, valuable, native, fresh, healthful. 
• Landing Page, the chocolate bars playing these childhood games.
• Key Visuals, using illustrations, stamps in the shape of the animals associated with each message, e.g cow, squirrel. 
• recyclable packaging
• Looking into environment and sustainability
• If you eat this bar you are making yourself and the environment healthier.
• idea that these bars are healthy and too indulgent and healthy for children.
• Wouldn't have touched these bars as kids.
• Too healthy for children.
• Children are usually fussy.
• Go back in time to your youthful and energetic self. 
• Tastes great and it's healthy.
• Rewarding