Grown Up Chocolate Company Identity: Collaborative - Brief Analysis

Brief Overview:

Create and Design a new identity for The Grown Up Chocolate Company's new range of free from healthy chocolate bars. 

Deliverables:

- Name for the Range
- Packaging, Create artwork that shows how new identity will look on packs. 
- A landing page
- Key visuals, Icons for dairy free,  nut free and vegan.
- Make up chocolate bar names

Mandatory Requirements:

Must include Logo, space for barcode and room for nutritional information on packaging designs. 

Must get the balance right between promoting it as a healthy snack, whilst also keeping the brand's deliciously decadent, handmade image. 

Target Audience:

Existing customers, Health conscious adults, middle aged women and younger women.

Keywords: 

- New
- Innovative
- Handmade
- Indulgent
- Decadent
- Remeniscent
- Nostalgic
- Tempting
- Beautiful
- Balance
- Delcious
- Health Benefits
- Distinct
- Unique
- Exciting
- Stand out




Research:

- Social Media
- Website
- Existing healthy snack packaging
- Existing packaging
- Target Audience
- Health Benefits
- Key Visuals - Nut free, vegan, dairy free
- Ingredients