Thursday, 7 December 2017

Whitecote Brief - Independent - Brief Analysis

Brief Overview:

Create six banners to be hung in the entrance of their school building promoting their ASPIRE school values. 

Deliverables:

6 Banner Designs in JPEG or PDF format.
80cm (w) x 150cm (h).
Must be a vector graphic, preferably in Adobe Illustrator. 

Deadline:

9am Wednesday 31st January

Mandatory Requirements:

Needs to represent each of the ASPIRE aims,

- Aim High
- Safe and Healthy
- Pupil Voice
- Independence
- Respect and Care
- Enthusiasm

Think education, fun and colour.
Consider school colours of Emerald Green and school mascot and symbol, a dove.

Target Audience:

Primarily young children aged 3-11 but also considering parents, guardians, staff and guests.

Keywords: 

- Friendship
- Cooperation
- High Quality
- Bright
- Engaging
- Educational
- Fun
- Colourful
- Welcoming
- Ambition
- Achieve
- Caring

Initial Ideas:

- Dove acting out the different aims.
- Objects beginning with each letter of the aims.
- Illustration of students acting out the aims.
- Look into meaning of each aim.
- Needs to be understood by children, not too conceptual or complicated.
- Each aim as a different colour to relate to it.
- Include nature/outdoors.

Research:

- Area of School
- School Website
- School aims and mainifestos
- Research definitions and relating words of each aim
- Existing school/children banner design
- Doves/emerald green colour






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