Muller Brockman's Typefaces

Brockmann believed that there were only a handful of truly outstanding typefaces, describing them as timeless and created by those of intelligence. They are refined and artistic pieces of type and these are of the very few that have gained acceptance. Throughout this blog post, the characteristics, personality and the history of each typeface, will have been researched and discussed, in order to make the most suitable choice for my chosen adjective, and which typeface would be best used as a base for manipulation.

- Old style serif typeface

-  Small eye of 'e'

- Small bowl of 'a' with a sharp hook.

- Low x-height

- Top serifs have a downward slope

- Mainly used in body texts and books.

- Generous openings create airiness. 

- Semi-parallel angles serifs.

- Used for Google's original logo, Abercrombie and Fitch.

- Not good for use on the web as it looks muddled and unreadable.

- Thinner and decorative

- Personality: Timeless, Elegant, Delicate, Beautiful, Classic, Classy, Decorative

- Old - Serif handwriting.

- Hollow con caves.

- G has a downward spur.

- M has straight sides.

- W has three terminals.

- Short ascenders and descenders.

- Increasing contrast.

- Varied angles.

- Black letter font. 

- Personality: Delicate, Interesting, Beauty, Utility, Organic.

- Tail on lowercase 'G' doesn't close.

- T is below the baseline.

- Top and bottom serifs on 'C'.

- Crisp edges, high contrast.

- Generous proportions.

- Based on calligraphy.

- Transitional typeface.

- Between classical and modern.

- Rounded serifs and vertical axis.

- Based on Didot and Bodoni.

- Small x-height.

- Personality: Classic, Elegant, Contemporary.

- Used on Kate Spade Logo.

- Classes as Didot or modern.

- Followed the ideas of Baskerville.

- Increased stroke contrast.

- Unbracketed serifs.

- Geometric Construction.

- One of the most elegant typefaces ever designed.

- Better in larger print with generous spacing.

- Wood grain print, wood block print.
- Hands on, craftsmanship.
- Demands Attention.
- Slab Serif.
- Inspired by Antique.
- Bracketed Serifs, gentle curves.
- Headline Font.
- Squared serifs.
- Low contrast.
- Considered the first registered typeface.
- Usually associated with wanted posters in American West.
- Used on original Starbucks logo and Sony.
- Personality: Bold, demands attention, strong, unusual.

- Trade typeface.

- Swiss design style.

- Designed by Hoffman in Berlin.

- Equal thickness of vertical and horizontal strokes.

- Used particularly in industrial advertising.

- Based on sans serif typefaces of early 19th century.

- Specifically created for 'The Times' Newspaper'.

- Short, powerful and sharp cut serifs make for extremely good legibility.

- Usually found in books and academic texts.

- Most widely used typeface in history.

- Robust, solid design.

- Influenced by Akzidenz Grotesk.

- Wide range of variants.

- Tall x-height.

- Tight kerning.

- Oblique Style.

- Square 'S'

- Two stories 'a'

- Narrow apertures.

- Used for, American Apparel, American Airlines, Jeep, BMW, Kawasaki, Panasonic, J.C Penney.

- Criticised for overuse. 

- Neo Grotesque

- Constant Weight

- Family of types within a consistent familiar design.

- Matched range of style and weights allowed documents to be written in one consistent typeface. 

- Monotype

- Personality: Steadiness, Homogeneity, Legible, Factual, Cool, Modern.

- Used on: Periodic Table, Swiss Air, Apple and Ebay.