Final Logotype Evaluation

Displayed are my five final logotype designs, although some look quite similar, the changes between sometimes more drastic, meaning they are a whole different design on their own. Overall from this project I have learnt the importance of kerning and how it has the power to change the personality of a word or logotype, and I have also developed my skills on illustrator, using grids, rulers and the pathfinder tool.

   I feel the personality that I intended for my company brand has come across, as in the final crit, both contemporary and trendy were used several times to describe the logotypes, specifically the one I deemed to be most appropriate. It also suits my intended target audience of young adults, due to the fresh and modern personality the design portrays. However one criticism in the crit was that the blocked in logotype looks quite youthful and immature, although when seen in context it no longer looks this way. 

   The final logotype that I chose, I feel it achieves all the aims I originally had. It looks retro and simple, yet ultramodern at the same time. Although it may be slightly illegible to some people, in the crit it as mentioned 

that it acts as a logo or symbol just on it’s own, and therefore doesn’t necessarily need to be readable. The colours would be suitable for signage, the white on black was preferred, as it is was more sophisticated and contrasts against the black, therefore if I were to continue this project further I would choose white as the logotype colour, however

this may have to be changed to black, when placed on pale and white backgrounds such as headphones or paper.

   Improvements to make upon the design, would maybe experiment with the weight of the 'I' and the 'T' to make them competent between the other letters. Also maybe try more experimentations of ideas before reaching a final design, push my abilities on illustrator. In the next brief, I will also try to move away from digital experimentation and not limit myself to a computer screen, actually sketch, collage and photograph ideas to become more creative with designs.