After an interim crit, I asked 3 question;
- Is the Logo Legible?
- Which Logotype do you prefer?
- Does it represent the company well?
I got some great feedback about my initial designs of what people liked best and why and also other ideas to try out. Many favoured the design made entirely of shapes as letters as it represents the idea of 'Acoustic', stripping the word back to it's basic form.
The line through the middle of the word using negative space, was described as guitar strings and instruments. Which relates to the company and meaning of the word; shows that the Logo represents the company well.
To work on:
-Give meaning behind the negative space and line through the letters.
- Try negative space just on the 'O' and leave the rest of the letters.
- Try a thinner font.
Try the words on different levels and lines.
The design has been experimented with and pushed further, in response to the feedback. I have developed the the silhouette font further; as it was thought that this represented the company well. I have also experimented with just taking negative shapes out of some letters rather than the whole wird; which I think works better as it's more legible. Then the kerning has been played around with, the shape type looks better with tight kerning , but not too close as to merge the shapes together. However to keep the high end style of the brans I have loose kerning for the 'Records' part which brings the logotype together to look more of a higher end brand.
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