Below are initial ideas, where I have begun to experiment with negative space. I have taken out lines out of the type, to represent the idea of lines in music. Also the use of negative space relates to the lack of instruments when listening to acoustic music. I have then also experimented with using other geometric shapes as negative space, as everything used within a recording studio is made up of shapes, so I thought to try and recreate this within the logotype. I then moved away from digital experimentation and decided to hand draw ideas.
After an interim crit, I got some great feedback about my initial designs of what people liked best and why and also other ideas to try out. Many favoured he design made entirely of shapes as letters as it represents the idea of 'Acoustic', stripping the word back to it's basic form.
The line through the middle of the word using negative space, was described as guitar strings and instruments. Which relates to the company and meaning of the word; shows that the Logo represents the company well.
To work on:
-Give meaning behind the negative space and line through the letters.
- Try negative space just on the 'O' and leave the rest of the letters.
- Try a thinner font.
Try the words on different levels and lines.
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