Brief 6 - Research Brief/ Creative Heroes
Brief
To use graphic design to solve the issue and make people aware
of the importance of creativity in children’s development and wellbeing in
general. More specifically the problem of how children are having less time and
opportunities to be creative and be rewarded for this both at school and at
home, as well as the significance of creative jobs and skillsets within the
industry and for the future.
Create a range
of promotional material and classroom resources for the Creative Heroes
initiative to get children and schools to be more creative in and outside of
the classroom, encouraging them to use the 5 superpowers of creativity.
Background/ Considerations
Creative skills are becoming more important in preparing kids
for the future, both in life and their careers. Creative skills reframed as a
type of power that are within the realm of human possibility and reach,
children want to be real-life superheroes and develop powers of their own. As
well as a focus on rewarding and praising children for this, rather than purely
focusing on academic subjects. Children should be rewarded for having
original ideas, creating new games on the playground, making up stories,
solving problems for a friend, rather than just test scores or behaviour.
The 5 Superpowers of creativity:
-
Novelty
-
Adventure
-
Problem
– Solving
-
Courage
-
Risk
Taking
Mandatory Requirements
-
The
concept should target both schools and children.
-
Needs
to engage children and make them to want to be creative and get involved with the
campaign and achieve the 5 ’Superpowers’.
-
Create
both promotional/advertisement material for schools as well as classroom
resources for children and teachers to engage with.
-
Needs
to be fun, engaging, as well as professional and high quality.
-
Needs
to be tactile and interactive in some form.
Deliverables
-
Promotional
Campaign and advertisements, through either posters, leaflets.
- A range of classroom
materials/resources.
