Grid Systems in Graphic Design - Joseph Muller Brockman

- The use of the grid is as an ordering system, it shows the designer conceives his work in terms that are constructive and oriented to the future.
- A designer's work should have intelligible, objective, functional and aesthetic quality, including mathematical thinking.
- The use of a grid implies the will to systematise, clarify and to cultivate objectivity rather than subjectivity.
- A grid will rationalise the creative process, and will integrate colour form and material.
- The grid represents the designer's knowledge, ability and mentality.
- The grid determines constant dimensions of space.
- The grid exists as a surface or space some sort of rational organisation.
- Using a grid forces the designer to analyse the problem in hand and analytical thinking to produce a solution to the problem.
- In a grid, if the pictures and text are arranged systematically, the priorities stand out more lcearly.
- A grid, constrcuts and objcective argument with the means of visual communication.
`- Constructs the text and illustrative material, systematically and logically.
- To organise the text and illustrations in a compact arrangemtn with it's own rhytm.
- To put together the visual material so that it is intelligvle and structured with a high degree of tension.