When folding the A1 poster down to A4, the easiest and most effective folding method was to fold it in half and half again. This allowed all the important information to be displayed on the front, whilst also cutting off the design which led to an intrigue as to what was filling the rest of the poster. A sneak preview almost, whilst still giving the information for people who wanted a quick glance, it till communicated what the exhibition was and what it was about.
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