100 Habits of Successful Publication Designers - Laurel Saville

• Publication designers are fascinated by what the words and images actually say.
• They are committed to reading what they’re given to design and turning it into something that will entice other people to read it as well. 
• Most publications are driven by words and reading. 
• Primacy of content
• Content informs design
• Enhancing the content and becoming a visual journalist - Luke Hayman (pentagram)
• The best designs come from using the content to inspire, inform and improve design.
• Steven Heller - Let your mind make connections as you read’
• Kalle Lasnn (Adbusters Magazine)- ‘Designers are some of the most powerful people in the world, they take those concepts, words, ideas and shape them, give a tone, create an aesthetic. Designers set the mood and the tone of our culture.’
• David Albertson ‘The work derives from a personal vision as opposed to a business objective’
• ‘Good graphic design makes a publication something that you don’t want to get rid of’
• ‘Really good graphic design can elevate content if it’s done in an ingenious and creative way’.
• Design should have a multiplier effect. 
• Good design isn’t going to save bad content, but can make bad content more interesting.’ - Agnes Zeilstra (red magazine)
• A magazine is for the reader, not the art director - Marcus Piper (Pol Oxygen magazine) - We are not designing magazines so people can see hoe incredibly creative we are.
• Kalle Lan - ‘The soul of magazines has been lost, the whole idea of the designer as an author, a communicator has been lost’
• ‘The important thing is not to turn design into a profession that is only serving the needs of a client. I realise you have to do this, but designers have taken it too far’.
• You have to look at what the publication is about, the content, the reader, where do they live, the mood, the agenda. You allow the answers to evolve as you begin to put pen to paper. - Carin Goldberg.
• Vince frost- a publication is more of a living, growing, organism.
• The designer is there to solve problems, make improvements and express a vision within the constraints of time and budget. -  Ina Saltz
• Luke Hayman - Start Simple - Start with the type
• Arem Duplessis - Puts pictures before fonts. 
• Understand the angle of the piece. 
• Enhance the subject matter
• Steven Heller - Great design creates an identity and a personality for your publication. 
• Jeremy Leslie ‘You have to consider how the publisher is going to go about distribution. 
• Laurence NG - IdN Magazine
• There are other publications where consistency and structure is less necessary and actually impedes on the editorial mission. Some have audience who expect and embrace change. 
• The rules come out themselves with each project - Adam Machacek
• You have to build up the experience and tell a story. 
• It’s most interesting to break rules if you first know what those conventions are and why you are breaking them. - Michael Ray
• You could use 150 typefaces if the content calls for that.
• Everything on the page has to be there for a reason - Jeremy Leslie
• It’s as much the designers job to considers what readers will do as to what they will see. 
• Look beyond publications for inspiration
• You can make it a more tactile experience, how does it open, what kind of paper is it printed on, what size is it` Arjen Noordeman
• Adam Machacek - Produced a book jacket that can be unfolded into a poster with promotional stickers. , use only when appropriate. 
• Try to leave something to be filled in by the reader. 
• Edel Rodriguez, Start circling visual clues or images that are embedded into the text. 
• The cover is the face for the book, it determines the direction and all the decisions made inside of the book - Maya Drozdz
• Consider the book as an object 
• As a typographer I get bored of looking at the same typefaces (Michael Worthington)
• Typigraphy is the principal instrument, the only thing you don’t borrow from the other arts. victor burton
• Make something yourself caron goldberg
• Books are the most interactive stuff that we have