Monday, 5 December 2016

Objectivity vs Subjectivity - The Debate

Van Toorn - Believes the designer should intervene.
- Thought the designer should take a more political and artistic approach.
- Designers should retain their sense of personality within design.
- Believes the design world should become more daring.
- Designers should put more of themselves into their work.
- Believes it isn't a designer's job to please business.
- Designers should experiment more within design as fine artists do.
- Believes there is never just one possible solution.
- Design is a socio-cultural engagement


Wim Crouwel - Believes that designer should be a neutral character through which communication is passed through.
- Saw the designer as an engineer.
- Believes that designers cannot be both a graphic designer and visual artist.
- Believes that graphic design is a discipline that should translate a message in an aesthetic and straight forward way without personal interpretation.
- Thinks that today their is a certain personal expressionism pushing design and asks the question is this a danger for graphic design?

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